creative problem solving. political strategy. culture change.
HI, I'M ANNA.
All of my work stems from this foundational value: every person deserves to thrive. We need expansive ideas to move into a future of abundance, one where all people's fundamental needs are met, and we have ample opportunity to pursue meaningful lives.
I see this ambitious blueprint as our collective "moonshot" project - something that seemingly out-of-reach but is ultimately possible. It is a constellation of different practices, pathways, small and big wins over time. I believe that, as we work toward a better world, we can simultaneously embody it by rooting our change-making in compassion, community, equity, and creativity.
I want to use my skills, training, and experience to help build and focus your organizational capacity for real, tangible impact.
CREATIVE IDEATION & PROBLEM SOLVING
POLITICAL & CULTURE CHANGE STRATEGY CONSULTATION
PROGRAM IMPLEMENTATION & EVALUATION
INVESTIGATIVE, OPPOSITION, QUANTITATIVE & QUALITATIVE RESEARCH
TECHNICAL PROCEDURES, AUTOMATION/OPTIMIZATION, AND TRAINING
PUBLIC SPEAKING, TRAINING, MENTORSHIP, WORKSHOPS, EDITORIAL SERVICES
How can I help you build a thriving world?
Experience
My work spans a vast array of issue areas, strategies, and institutions. The common thread? I'm a problem solver. I like to think of myself as a Leslie Knope/Olivia Pope hybrid, but without the raccoon infestation or assassin cell. Just the "fixing" and "wanting things to be better" parts.
Sept 2021 - Present
Founder
MOONSHOT CONSULTING LLC
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Work with Kelman Law Firm (clergy employment law) to optimize client processes, develop online workshop series, and increase attorney efficiency, which has more than doubled the firm's annual income
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Provided online programming moderation, digital educational platform setup, and technical support for Romemu congregation, including process automation (1000+ members)
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Edited and project managed writing/production of Patrick Monari's The Academy Chrysalis, a crowd-funded role-playing game (60+ pages) with themes of colonialism, knowledge appropriation, and interrogating exploitative norms of adventure RPGs
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Advised on campaign strategy and platform development Alaina Reaves for Clayton County Commission (Georgia 2021), led candidate’s debate preparation, constructed interactive GIS district maps for website
2016-2021: sole proprietor advisor/consultant for clients incl. Hold the Line project, CTZNWell, act. tv, The Jewish Vote, Don’t Get Purged, Stand Up America, #ResistTrumpTuesdays, Ella Baker Women’s Center (North Carolina)
April 2019 - May 2021
Campaign Strategist
AMERICAN CIVIL LIBERTIES UNION
Directed ACLU’s electoral campaign strategy and engagement in the following races: 2020 Supreme Court of Michigan, 2020 Montana Gubernatorial race, 2020 New Mexico State Senate, 2019 Aurora, CO city council
Each engagement involved managing teams of 10+ and budgets of $150-500K to produce candidate questionnaires, reliable polling, win number calculations, direct mail, digital ad creative and placement (social media, pre-roll, banner/display), paid phones, texting campaigns, splash-pages, all while maintaining legal compliance and collaborative stakeholder relationships with in-state groups
Drove ACLU’s state and local judicial election research and strategy, incl. assembling 50-state comprehensive guide to all types of court election and selection from state supreme courts through municipal, term limits, requirements
Designed co-led, collaborative electoral toolkit for ACLU state affiliates to guide affiliates new to electoral work using case studies, strategies derived from focus groups of affiliate staff, spreadsheet templates
Advised state affiliates on best practices, strategy, tactics on electoral engagements; consulted with Affiliate Support team on electorally focused resources and 2020 polling for Southern Collective vote work
Led ACLU national’s tactical and programmatic support of Texas local reproductive freedom initiative wherein existing in-state organizations established a centralized training academy for rural Texans to lead organizing efforts for abortion access and work an inside-outside strategy in key local jurisdictions to pass pro-repro resolutions and policies
Executed Rights for All Presidential primary state polling project (April-May 2019), including multiple rounds of review/feedback and results dissemination
Related: formed and led 100+ person ACLU Staff White Employee Self-Education/Accountability Group; founding member of ACLU Staff United (NPEU - IFPTE Local 70) & Equity Caucus
Nov 2018 - Present
Executive Board Member
FANDOM FORWARD
Fandom Forward (formerly the Harry Potter Alliance) harnesses the power of popular culture to make activism engaging, accessible, and sustainable.
Advise staff on program implementation and strategy, development/grants, political context
Co-wrote successful grant applications for Craig Newmark Foundation ($20K) & Protect Democracy ($10K)
Co-designed Granger 2020 campaign, which channeled 400K+ fans’ passion for social justice into effective actions during and after the 2020 election cycle
Related: founder of first-ever school HPA chapter at Parkway Central High School (2006-2009), chapter founder & organizer at Oberlin College (2010-2012)
Feb 2017 - March 2019
Research & Data Manager, Elections Coordinator
#VOTEPROCHOICE
#VOTEPROCHOICE works to elect prochoice candidates in every election nationwide, especially down-ballot, through endorsements, partnerships, and comprehensive voter guide.
Designed and managed candidate endorsement process, incl. building comprehensive application and evaluation workflow, conducting 500+ initial candidate interviews, automating data collection and presentation workflows, individualized after-action reports for each of 320 endorsed candidates
Led 4-person team in researching 9000+ candidates at all levels of government for comprehensive progressive, prochoice Voter Guide, resulting in 5400+ recommendations and accessed and shared by over 30 million voters
Constructed database of candidate research, created database usage guides and led related staff trainings; also assembled comprehensive electoral calendar all the way down-ballot for sharing with other progressive partners
Analyzed election returns and statistics to guide organizational strategy and priorities
Consulted with MoveOn and UltraViolet to guide the creation of their own local endorsement processes
Sept 2016 - Nov 2016
Digital Outreach Manager
GAMECHANGER LABS
Movement 2016 (now Movement Voter Project) builds the progressive movement by connecting donors to the best grassroots voter engagement groups nationwide. Vote Mob is Student Power Network’s voter mobilization program. Local Vote pooled user-created progressive voter guides.
Consulted with Vote Mob state groups on their individual digital infrastructure needs, built related resources, implemented solutions tailored to each group
Established Movement 2016 (now Movement Voter Project) social media presence, created copy and graphics for regular FB & Twitter posts/graphics using Canva, developed video scripts (ex. 110K+ views on “Bust a move on that ballot!”)
Related: Movement Voter Project advisory board member (2016 - Present)
Aug 2015 - May 2016
Co-chair
37TH UNC MINORITY HEALTH CONFERENCE
Managed 60 student volunteer planning team to plan and execute the 37th University of North Carolina Minority Health Conference, the longest-running student-run health conference in the US, for 750+ attendees, featuring two keynote speakers, eight breakout sessions, international webcast for remote partners
Spearheaded vision and objectives for conference (Theme: “In Solidarity: The Role of Public Health in Social Justice”)
Coordinated logistics incl. venue, budget, speaker travel and accommodations, key stakeholder communication
Restructured conference to include skills workshops, all-gender bathrooms, pronoun tags for the first time in its history
Won: University of North Carolina – Chapel Hill Diversity Award
Nov 2014 - May 2016
Program & Campaigns Director
IMAGINE BETTER
Imagine Better was a start-up project, initially incubated at the Harry Potter Alliance, that sought to transform the energy around popular stories and cultural moments to create positive change and build a more just, loving world.
Designed, directed, and implemented Back to the Future Campaign, which built on existing pop culture fan bases and energy to inspire civic imagination
Developed organizational partnerships in support of our campaigns, incl. collaboration with the Harry Potter Alliance’s Odds in Our Favor campaign focused on labor justice
Created and led pop culture/social justice-related workshops and art installations for 2000+ fan convention attendees
Managed communications for US Rebel Alliance campaign (using the Force of We the People to destroy the Empire of money in politics), inc. email communications, website content, video scripts, and social media copy
TLDR:
(too long, didn't read)
Have trouble getting a campaign or report off the ground? Need to develop resources, tools, and processes to support your behind-the-scenes infrastructure? Encounter a seemingly intractable problem that needs a fresh set of eyes? I'm your person. I do what needs doing, find what needs finding, and solve what needs solving - all rooted in the values of authenticity, community, creativity, and compassion.